AppNexus
Programmatic advertising tool for publishers and buyers
Automates bids based on machine learning algorithms studying available inventory, user behavior, and advertiser preferences in real-time
Streamlines targeting tactics by enabling automatic bid decisions based on event and trigger data
Gives buyers priority access to header bids before they’re released to third-party platforms like DoubleClick
Provides 130 attribute metrics for each purchased impression to provide deep insights into ad performance over time
How AppNexus works
AppNexus is built on top of a platform using the AppNexus API, which allows you to send and retrieve data from AppNexus, as well as configure tracking and segmentation pixels using JavaScript code. To use AppNexus, you will need to write custom code that makes use of particular calls to the AppNexus API for each conversion tracking event and user identification you wish to record.
Get more out of AppNexus with Segment
Since Segment already tracks all of the data that AppNexus needs, you can use your existing Segment tracking code to send data to AppNexus. The result is that you don’t need to do any additional installation or duplicate instrumentation of tracking code to use AppNexus.
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Integrate AppNexus with Segment
Segment makes it easy to set up AppNexus.